Viral Video and Social Media

 

We flipped the acne treatment category on its head with a tongue-and-cheek campaign that saw our hunky

'On-the-Spot Hero' coming to the rescue of hundreds of thousands of women. In a series of 11 viral videos he tackled everyday emergencies such as ladders in stockings, while reminding viewers that Vichy Normaderm is the ultimate solution for their spot emergencies. Fans voted for the daily emergencies he would solve via Facebook, ensuring constant engagement and talkability around a topic which is usually avoided.